FxPro Financial Services Ltd (FxPro), a leading global broker in foreign exchange today announced it has agreed a deal to be an official partner of Asia’s premier club football competition, the Asian Football Confederation (AFC) Champions League, for the 2011 season.
In the agreement brokered by World Sport Group (WSG), the AFC’s exclusive marketing and media partner, FxPro’s branding will be prominently displayed on-screen at various stages of the “live” telecast of each of the 117 AFC Champions League matches.
The AFC Champions League, a tournament which runs from March until November each season, is contested by the best thirty-two clubs from Asia’s top ten leagues - Australia, China, Indonesia, Iran, Japan, Korea, Qatar, Saudi Arabia, UAE and Uzbekistan, and two teams from India, Indonesia, Qatar, Syria, Thailand and UAE who qualify through play-offs, for a total prize money of US$14 million and a place in the FIFA Club World Cup.
Denis Sukhotin, Founder of FxPro commented:
“Asia is a core market for FxPro, and we are committed to developing the strength of our brand in the region through sponsorship. We are delighted to be partnered with such an exciting and popular tournament that is viewed by our clients and stakeholders across the region. FxPro is expanding its profile in Asia and the Middle East so the decision to support the AFC Champions League is a natural fit for the future ambitions of the business.”
Said AFC President, Mohamed Bin Hammam, "It gives me great pleasure to welcome FxPro to the Asian football family as a new partner of the AFC Champions League. In appreciation of their faith and trust, the AFC is working at its utmost to raise the level of professionalism of the competition and to return better values to our investors. In addition, as the competition features participating clubs from 13 countries across Asia every year, we are happy to have an esteemed partner like FxPro, who delivers their invaluable forex trading services in Asia."
Said Ian Mathie, Senior Vice-President, Football, Asean & Australia, World Sport Group, “FxPro makes a great addition to the AFC family of corporate partners – a group of the world’s leading brands and multinational companies.
We are delighted that FxPro has recognised the value of associating with Asia’s premier club competition which enjoys a wide and growing viewership across the region. We look forward to working with FxPro to ensure that the competition successfully delivers FxPro’s sponsorship goals and brand aspirations”.
FxPro has offices in Nice, London, Madrid, Vienna, Moscow and Cyprus. Learn more
For further information, please contact:
Steve Kim — Media & Communication Manager
Asian Football Confederation
Tel: +60 3 8994 3388
World Sport Group
Tel: +65 6826 2688
About the AFC Champions League
The AFC Champions League is the most prestigious club football competition in Asia and it has been revamped in 2009 with a dramatic increase of prize money and performance bonus. The re-launch of the competition has marked the dawn of a new era of professionalism in Asian football and the AFC Champions League enforces strict entry requirements for turning the participating clubs and leagues into a commercial entity and professional organisation.
It features 32 teams from at least 13 countries, two of which must go through the play-off stage for two berths in the group stage. In 2009 and 2010, Pohang Steelers (KOR) and Seongnam Ilhwa (KOR) have lifted the Champions trophy in November and then participated in the FIFA Club World Cup at the end of the respective season.
Under the leadership of the President, Mr Mohammed bin Hammam, AFC is working hard to build up the credibility of the tournament by introducing tough measures for entries in order to ensure that clubs and leagues are truly professional in the aspects of business, administration and technical standards.
To learn more about the AFC Champions League, please visit at www.the-afc.com.
About World Sport Group
Headquartered in Singapore, World Sport Group is Asia’s leading sports marketing, media and event management company. The company has been at the forefront of Asian sport since 1992, featuring almost 600 days of sports events and more than 5000 hours of sports programming annually, across more than 30 countries in the region.
World Sport Group is the exclusive marketing partner of the Asian Football Confederation (AFC) and the Asean Football Federation (AFF). The company is also a major stake-holder in Asian Golf as organizer of some of the region’s top event including Barclays Singapore Open, the Australian Open and the Asean Golf Tour. It is also the global marketing and media partners of OneAsia.
Learn more at www.worldsportgroup.com